Privacy Policy

Effective date: July 22, 2026

Blue Ridge Biodiversity Conservancy, Inc. (“BRBC,” “we,” “us,” or “our”) respects your privacy. This policy explains how we collect, use, disclose, and protect information when you visit blueridgebiodiversity.org, contact us, subscribe to updates, donate, become a member, create a customer account, or purchase merchandise.

Information We Collect

Information you provide

Depending on how you interact with us, we may collect:

  • Your name and email address

  • Contact-form selections and messages

  • Newsletter subscription preferences

  • Billing and shipping addresses

  • Donation, membership, order, and transaction details

  • Membership recognition preferences

  • Customer-account information

Submitting our contact form does not automatically subscribe you to marketing emails.

Payment information

Payments are processed through Squarespace Payments and its payment-processing partners. BRBC receives the transaction information needed to administer donations, memberships, purchases, receipts, refunds, and financial records. We do not directly store complete payment-card numbers.

Information collected automatically

Squarespace may collect information needed to operate the website and provide analytics, including:

  • IP address

  • Browser, network, and device information

  • Referring pages

  • Pages visited

  • Clicks, searches, scrolling, and timestamps

  • Cookie and similar-technology data

We use this information to understand site activity, maintain security, and improve the visitor experience.

How We Use Information

We may use personal information to:

  • Respond to questions, partnership inquiries, media requests, and volunteer interest

  • Process donations, memberships, merchandise orders, refunds, and receipts

  • Fulfill and ship merchandise

  • Maintain customer, donor, and membership records

  • Provide optional member recognition when requested

  • Send newsletters and organizational updates with your consent

  • Operate, secure, evaluate, and improve the website

  • Detect fraud, misuse, or technical problems

  • Meet accounting, tax, legal, and regulatory obligations

How We Share Information

We share information only when reasonably necessary to operate the website, fulfill requests, or comply with legal obligations. Service providers may include:

  • Squarespace, which provides website hosting, forms, customer accounts, mailing lists, analytics, commerce tools, and Squarespace Payments

  • Squarespace’s payment-processing and fraud-prevention partners

  • Printful, which receives the customer and shipping information necessary to produce, package, and deliver merchandise

  • Our email service provider, which receives contact-form communications

  • Professional advisors or government authorities when required for accounting, legal compliance, fraud prevention, or protection of legal rights

These providers process information under their own privacy terms and security practices. Information may be processed in the United States or other countries where these providers operate.

BRBC does not sell or rent personal information.

Email Communications

You may unsubscribe from newsletters at any time by selecting the unsubscribe link included in each email.

We may still send non-marketing communications related to a donation, membership, order, customer-service request, or legal obligation.

Cookies and Analytics

Squarespace and connected services may use cookies and similar technologies to operate the website, remember preferences, maintain security, process transactions, and measure website activity.

You may control cookies through your browser settings and through any cookie-preference controls displayed on our website. Disabling certain cookies may affect how some site features work.

Data Retention

We retain information only for as long as reasonably necessary for the purposes described in this policy. Certain donation, membership, payment, and transaction records may be retained longer to meet tax, accounting, legal, or regulatory obligations.

Data Security

We use reasonable administrative and technical safeguards and rely on established service providers to help protect personal information. However, no website, electronic transmission, or storage system can be guaranteed completely secure.

Children’s Privacy

This website is not directed to children under 13, and we do not knowingly collect personal information from children under 13 through the website. A parent or guardian who believes a child has submitted personal information may contact us to request its deletion.

Your Choices and Privacy Rights

Depending on where you live, you may have the right to request access to, correction of, or deletion of certain personal information. You may also withdraw newsletter consent at any time.

To submit a privacy request, email privacy@blueridgebiodiversity.org. We may need to verify your identity before completing a request, and some information may need to be retained when required by law.

Third-Party Links

Our website may link to social networks, wildlife resources, or other third-party websites. Their privacy practices are governed by their own policies, and BRBC is not responsible for their content or privacy practices.

Changes to This Policy

We may update this Privacy Policy as our programs, website, services, or legal obligations change. The effective date at the top of the policy will identify the latest revision.

Contact Us

For questions or requests concerning this Privacy Policy, email:

privacy@blueridgebiodiversity.org